This year has presented a tremendous amount of challenges, but it has also created a number of opportunities, especially for those with enterprising spirits. From where we’re sitting we’ve noticed a majority of them have been females.
This year has been a historic one for women. It marked the 100th anniversary of the passage of the 19th Amendment, guaranteeing and protecting women’s constitutional right to vote. We saw our first female vice-president-elect in Senator Kamala Harris, AND for the first time in US history, the president-elect has chosen an all-female senior communication team for the White House press staff. It’s some seriously exciting stuff.
Despite the challenges of 2020, the incredible work and adaptability of fellow fearless females has been inspirational and motivational. At Randi Baird Photography everyone from our bookkeeper to our marketing director, and many of our assistants over the last 20 years have been female, and it’s a tremendous point of pride for us. We work hard to continuously cultivate a supportive network of women to not only advance our business but to empower those that help us do it.
This year we’ve had the opportunity to work with several female-owned businesses that have flourished despite the pandemic. Women that have not been deterred by the challenges, but have risen to them. We’ve worked with ladies that have created new and exciting ventures, or have chosen to adapt and pivot their existing business model to better serve their customers during COVID.
Here we’re showcasing a handful of those female-owned businesses we’ve had the opportunity to partner with this season.
Martha’s Vineyard Made: This new eCommerce destination was created by Rachel Baumrin of Austin Designs and is intended to be a one-stop-shop for users to purchase unique gifts and curated gift boxes made by Martha’s Vineyard creators and artisans. A concept years in the making, Martha’s Vineyard Made finally came to fruition earlier this fall. Due to the pandemic, local artisan’s markets were canceled, and opportunities for our talented friends and neighbors to sell their wares disappeared.
As an artisan herself, Rachel knew the toll COVID would take on her colleagues, and took it upon herself to get Martha’s Vineyard Made up and running. Randi Baird Photography was hired to provide lifestyle and product images for the website, and we are honored to help display our Island’s beautiful locally made products. We know great photography is crucial to generating online sales and we’re proud to help further support the efforts of our local makers and creators.
East Sound Lane: Another local maker, Allie Bernstein McElligott, launched East Sound Lane this year, where she handcrafts natural skincare products on-Island. Allie first came to Randi Baird Photography as a wedding client. We photographed her wedding as well as her father and step-mom. When she launched East Sound Lane she contacted RBP to help with her product photography, and we were honored; nothing makes us happier than returning clients, it’s the ultimate compliment of our work. We were thrilled to hear about her new endeavor, and her minimal, plant-based approach to her ingredients, most of which are grown in her family’s garden, pesticide-free.
Allie grew up spending summers on the Vineyard at her grandparents house, and inherited a passion for plants, flowers and simple skincare from her mother and grandmother. After a career as a newsroom producer, she decided to quit her job and go to culinary school. During that time, instead of cooking food, she adapted the physics and chemistry of cooking and baking to make her own skincare products. After a few years as a chef, she decided to follow her passion for skincare and go to esthetician school. Once COVID hit her path was clear, and East Sound Lane was born.
Martha’s Vineyard Escapes: For brides and grooms that wanted to get married in 2020, COVID obviously presented a number of challenges. Instead of rescheduling to 2021, and risking more unforeseen limitations, some couples decided to tie the knot anyway. Many of them enlisted the help of Martha’s Vineyard Escapes, owned by the dynamic duo of Carol Bliss Furr and Donna Wilmarth.
This year RBP worked with Carol, who has an innate talent for planning, organizing, and execution, plus years of managerial and leadership positions in business. When COVID hit Carol’s proven resourcefulness and versatility allowed her to continue to produce fabulous events that were still meaningful and especially unique.
In one of our most memorable weddings of the summer, Carol pulled off a wedding for Trent and Rhonda with 225 (virtual!) guests at Inkwell Beach in Oak Bluffs. We spent hours traveling to iconic locations with this genuine couple, celebrating their love all across Martha’s Vineyard. There might have been less fanfare and far fewer in-person spectators than usual, but there was still so much love and even more intimacy. Thanks to Carol’s core values and exquisite style we were able to share some slightly revised (but still very much magical!) affairs for her clients.
Donnelly and Company: Expanding a business in a new market is tough stuff, made even more complicated by a pandemic. But it didn’t deter Pauline Donnelly, a longtime Boston based real estate agent, from bringing her company to Martha’s Vineyard. Pauline is another fearless female we have had the pleasure of working with over the last several months and we respect her tenacity and extreme professionalism.
Like Randi Baird Photography, Pauline is all about creating a meaningful impact in her work and maintaining a positive culture. We provided headshots and architectural photography for Donnelly and Company and look forward to continuing our work with Pauline and her staff as she flourishes on-Island.
Alice Williams Interiors: Alice Williams makes it her mission to create beautiful living environments that fit and reflect each client, their style, and their home. She approaches each project as a full collaboration with her client’s tastes, needs, and resources while adding her personal touches and her discerning professional eye that her clients have come to trust her for.
We can attest first hand to her collaborative approach. We first met Alice on an architectural photography shoot where we were hired to capture a historic Squibnocket Ridge oceanside home, aerial shots from the outside as well as the entire inside of the home, which had just completed a total interior renovation. Alice brought a carload of props to carefully style and consider each shot, and he worked seamlessly together as a true collaboration.
As Alice says “I believe interiors should be sensitive to the architecture of the house and its surrounding environment, while simultaneously being an expression of its inhabitant’s styles” and we couldn’t agree more.
We look forward to working alongside these enterprising females in 2021 and remain hopeful for the new year. As 2020 comes to a close, remember to embrace new opportunities and remain grateful for this year’s silver linings.