Art and design have always been at the center.
Beginning with the High School of Art and Design in New York City and continuing to a Fine Arts degree in Photography, I have been called to capture life through the lens.
My first real photo adventure took me to an extraordinary world as the Photojournalist for Greenpeace. I completed expeditions on the Rainbow Warrior in Russia, Tahiti + Japan. This was a turning point for me. There was no time to “set up a shot” as I’d been taught in school – life was happening. It was happening fast. And I couldn’t get enough.
I learned to make quick decisions. I learned to tell stories in an instant, before they were gone. The lynchpin was becoming eternally aware of the environment around me, to dive into it and get to know it before I needed it.
My surroundings became the palette for my portraiture and life was captured for real.
To this day, and with an earthy intuitiveness, I tell the stories of my subjects using the environment as an extension of character and the journey. On the Vineyard, my home of 20 years now, this vision has reached into the portraiture of people, living local, food, bees…and, of course, the continuous celebrations that burst forth on this island.
The challenge I set for myself every time I pick up the camera: Where is the art? How do I bring forth the design?
Art and design must stay at the center. Of every subject I capture, of every story I tell, and – always – in the heart of the woman behind the camera.
Associate and Studio Manager
Arletta is a Martha’s Vineyard based graphic designer and photographer, and a self-proclaimed world enthusiast. A Hungarian National who grew up in Serbia, she spent her college years researching the technicalities involved in capturing different forms of light, her fascination with life’s intricacies never far from mind.
Her photography incorporates all the finite details that are needed to create personal stories, each unique to its subject.
Arletta assists on most assignments, and whether it be setting up lights for the next photo shoot or acting as my social media queen, her detail-oriented approach makes life at Randi Baird Photography run smoothly.