One of the best things about being a photographer is never knowing what new opportunity is going to come your way. We meet hundreds of new people every week. From young couples to brides and grooms, to families and professional clients, we are always shifting gears, changing locations, and interacting with new subjects. It keeps our work dynamic and we wouldn’t have it any other way.
Earlier this summer we received a request from Julia Wetherell, co-founder, and CEO of Orchard Mile, an online fashion destination that allows you to shop your favorite designers’ full collections, all in one place. It’s like shopping at a well-curated digital mall, with hundreds of contemporary and designer brands on one website, with the ease of one shopping cart.
Julia splits her time between New York and the Vineyard and has been operating a gorgeous Orchard Mile pop up in Edgartown for the last two summers. Located on Winter Street, the Orchard Mile retail space is adorned with carefully selected fashion and beauty resort essentials ranging from swimsuits to handbags and all things in between. Whether you’re looking for the perfect day-to-night outfit or a unique gift for yourself or your most stylish girlfriend, Orchard Mile is the place to go.
Julia enlisted us to shoot the space and capture product photography, and upon our first visit, we were taken aback by the charm of the store and the level of detail that had been considered. As we browsed through the thoughtful collection of merchandise, with striking statement pieces and quintessential summer staples, we immediately got a sense of what Orchard Mile was all about. The store truly evoked the epitome of Martha’s Vineyard chic.
In a brilliant effort to show off all the fabulous finds the store stocks, Julia planned to host a group of Instagram fashion and lifestyle influencers on Martha’s Vineyard. She hired Randi Baird Photography to follow the group along on their Island tour and capture them in various iconic places and spaces–and we were thrilled!
There’s no better place to photograph beautiful women donning first-rate fashions and discovering inspiration than right here on Martha’s Vineyard. With influencer marketing becoming more popular by the day, and brands partnering with individuals that can authentically represent their brand, we were excited to play a part in the Orchard Mile story.
Over the course of two days, we led Julia and the team to some of our favorite local spots, knowing just the right places that would best complement the Orchard Mile brand, while showcasing the most diverse and idyllic Island landscapes. It was like capturing a group of well-dressed girlfriends enjoying a new playground together, and it couldn’t have been more picturesque.
We started with a poolside clambake in Edgartown where the women sipped, and snapped selfies together, forming fast friendships and gushing about their love for Orchard Mile.
Julia’s daughter Chloe stole the show, the youngest fashionista of all, who busily ran around playing bean bag toss and affectionately capturing the group’s attention. We used the nearby gardens of the home, abundant and colorful, as a background to capture the women–many of whom had never visited Martha’s Vineyard before.
The next day proved to be a full Island tour aboard a vintage trolley from Martha’s Vineyard Sightseeing. We began with a stop at the Edgartown lighthouse, a picture perfect nautical setting for the influencers to pose, strut and soak in the beauty of Edgartown harbor. Next came a stop at the charming seaside village of Menemsha where no visit is complete without a harborside lunch from Larsen’s Fish Market, organized by Plan It Martha’s Vineyard.
The juxtaposition of the old fishing boats behind the new, refined looks of influencers made for striking photos that we knew would be “Instaworthy.” From Menemsha we drove through the bucolic and pastoral landscapes of Chilmark, stopping at a local farm to graze alongside the livestock, and capture the historic stonewalls with their various textures and patterns.
We stopped off at the places that spoke to us, where the light was just right. We selected locations where we knew the women would appreciate the scenery and where we could capture the most engaging content. With everyone using their phones to take photos to post on social media these days, it was refreshing to provide a professional service for this purpose and connect with an audience of influencers that genuinely wanted to capture the best shot as much as we did. Like we do with all of our shoots it was about finding the art and bringing forth the design, not just for Instagram but for our clients and ourselves.
You can follow along with Orchard Mile and the influencers below: