As a woman-owned business, we’ve always made it a point to collaborate with and support other women-owned businesses. In 2021 we had the pleasure of working with several community-minded females to not only help market their business visually but to promote the mission behind their work.
At Randi Baird Photography (RBP), we’re not just behind the scenes snapping photos for websites and advertisements, we’re having strategic conversations with our clients about the most effective way to tell their story from behind the lens, in a way that is most authentic and impactful to their business. They say content is king, and photography is just that, but collaborating and effective marketing of that content is queen.
The queen bee is the mover and shaker; she gets things done, and we’ve been lucky to accomplish some great things alongside these fabulous female-owned businesses this year.
BUG & RABBIT: This lifestyle clothing brand was launched by friends and founders Emily Redmond and Kristin Loranger, who have been tethered to Martha’s Vineyard and Nantucket for generations. Like many of us, they fell in love with the islands for their breathtaking beaches, unparalleled beauty, rich New England history, and the memories made there with family and friends. They believe in sharing what brings you joy and spreading good where you can. Emily and Kristin have created designs that not only show love for these iconic destinations but share good by giving back.
BUG&RABBIT pledges to donate a percentage of their annual profits to organizations that help to preserve and protect these beloved islands, as well as look for ways to support their local businesses and communities. B&R also pledges to source sustainable and responsibly made materials in an effort to be kinder to the environment.
What we did: RBP helped develop a visual style to illustrate their Vineyard Line of clothing by complementing the apparel against the natural blue colors of our surrounding Edgartown waters. We organized a photo shoot with three models on a breezy sunny afternoon and hopped aboard Catboat Charters to capture R&B’s designs in an authentic Vineyard setting. Back on land, we selected two more backdrops that effectively evoke the nautical setting that originally inspired their clothing. Once back in the studio we developed a stylized “look” for R & B that will serve as a consistent visual theme throughout their marketing, to help further develop their brand.
SylvieBags: I’ve known Sylvie Farrington, owner of Sylvie Bags, for the last 25 years, as a friend and a neighbor. We both started Island CoHousing, a collaborative living community on Martha’s Vineyard, with our families over 20 years ago.
Sylvie designs gorgeous handbags, pillows, and other textiles from up-cycled rare barkcloth and fabrics from the 1930s to the 1960s, using a traditional sewing technique. The durable barkcloth is made from densely woven cotton fibers and makes for unique, sustainable products. Items are one-of-a-kind from authentic mid-century textiles and beautifully made with a high focus on detail.
The best parts? Consumers can feel good about their purchase knowing SylvieBags are leather-free, animal-friendly, and vegan, and since they use existing vintage fabric they minimize the impact on Mother Earth. Another fabulous perk (that really speaks to the feminist in me) is that by buying a SylvieBags accessory you are helping preserve the ancient art of sewing passed down through generations and championing independent women sewing from home to balance work and family and earning fair compensation.
What we did: RBP scouted several photo locations for Sylvie, ultimately selecting those locations that would allow her bold and vibrant designs to make the most impact. We used the down-Island towns of Martha’s Vineyard including Oak Bluffs, Vineyard Haven, and Edgartown, and utilized their downtowns, restaurants, farm stands, shorelines, and gardens. By selecting a wide range of settings we helped tell the story of the versatility and wearability of Sylvie’s products, creating lifestyle photographs to both their timeless vintage elegance and modern contemporary design.
Shored Up Digital: Led by Angela Prout and Marnely Murray Shored Up Digital provides small businesses on Martha’s Vineyard with digital marketing services including social media management, website design, and email marketing–to make sure brands’ digital presences are all ‘shored up.’ With an exceptional level of enthusiasm, dedication, and a collaborative approach, Shored Up Digital is an effective solution for Island clients that want to better connect with their audience online. Beyond digital marketing, Angela and Marnely strive to promote community among local businesses and actively work to promote Island businesses beyond our Vineyard waters.
What we did: In the spring of 2020 RBP provided Shored Up Digital with photography for their publication the Martha’s Vineyard Dining Sourcebook the first-ever all-inclusive digital printed guide of all of the restaurants and dining destinations on Martha’s Vineyard. When COVID hit Angela and Marnely recognized the challenges it presented to our local businesses, especially restaurants, and in partnership with Sourcebook Productions they developed the book using innovative Flowcode technology.
I couldn’t be more pleased with the finished product and I’m honored to have my photography showcased within the pages of this book. This guide was a gift to our restaurant community, with no restaurant paying to be included, and as a local foodie and champion of food equity, I knew it was the right fit for my photography. Throughout the book, my photographs tell the story of the farms and fields that support our restaurants and contribute to the equitable food system on Martha’s Vineyard.
In addition to the Dining Sourcebook RBP recently partnered with Shored Up Digital to provide photography for six New England-based travel and lifestyle content creators including Shorelines Illustrated, Yankee Magazine, Kristy New England, Annah Todd, Belle of the Ball, and One CrafDIY Girl. These fun and fabulous ladies visited the island to soak up all of the festivities during Christmas in Edgartown this month.
Beyond shopping Main Street, decorating holiday wreaths, and sipping hot chocolate, Shored Up Digital wanted to ensure that the group had exposure to the rich agricultural roots of Martha’s Vineyard. They organized a private tour with Simon Athearn of Morning Glory Farm. As Simon shared the history of his family farm and the innovative and sustainable practices they pride themselves on, I captured the bloggers and influencers across different locations on the farm, providing valuable content for their audience to better understand the wide range of appeal Martha’s Vineyard has to offer.
Martha’s Vineyard Oyster Fest: This year marked the inaugural Martha’s Vineyard Oyster Fest (MVOF) a mission-based festival that aims to drive long-term local, regional, and national awareness of Martha’s Vineyard and Massachusetts-farmed oyster and native fish profiles. A portion of the MVOF proceeds went to the Martha’s Vineyard Shell Recovery Partnership which reduces and recycles shell waste on the Island, provides a local source of the shell for shellfish restoration, and improves shellfish production, which in turn improves local water quality.
MVOF was originally scheduled for 2020 and like most things, was forced to cancel, so the anticipation was twice as exciting, and for good reason. The festival director Nevette Previd and I go way back, and she’s an absolute pro at producing Island events. I first started working with Nevette when we both worked to help organize the annual Living Local Festival, an event that allowed attendees to get up close and personal with community organizations committed to food equity and sustainability on Martha’s Vineyard. Additionally, we worked together on Nevette’s Farm. Field. Sea. popup culinary adventures, unique and intimate dinners that showed off the bounty of chef talent and local food. I’ve always loved Nevette’s approach to education and her dedication to promoting local food.
What we did: For Oyster Fest RBP worked closely with Nevette to thoroughly understand her audience and marketing strategy, taking the time to grasp exactly how she intended to use our images to tell the story of the first festival and shape the narrative to promote future events.
Over the course of the two-day festival, we documented talks, tastings, demos, and attendee interactions, on-site at the Martha’s Vineyard Museum and from above with the use of our drone. From way up high we photographed the fun aboard the historic Shenandoah tall ship (courtesy of the educational nonprofit FUEL) for a dockside event with East Boston Oysters. There we effectively photographed the energy of the event and the purveyors, with the intention of showcasing their products properly. Our final images recall the beauty of the picture-perfect Vineyard days, the reverence of the presenters and producers, and the salty and delicious moments that were savored along the way.