Blog Category: Portraits (Page 1)

2020: The Year of the Fearless Female

This year has presented a tremendous amount of challenges, but it has also created a number of opportunities, especially for those with enterprising spirits. From where we’re sitting we’ve noticed a majority of them have been females.

This year has been a historic one for women. It marked the 100th anniversary of the passage of the 19th Amendment, guaranteeing and protecting women’s constitutional right to vote. We saw our first female vice-president-elect in Senator Kamala Harris, AND for the first time in US history, the president-elect has chosen an all-female senior communication team for the White House press staff. It’s some seriously exciting stuff.

Despite the challenges of 2020, the incredible work and adaptability of fellow fearless females has been inspirational and motivational. At Randi Baird Photography everyone from our bookkeeper to our marketing director, and many of our assistants over the last 20 years have been female, and it’s a tremendous point of pride for us. We work hard to continuously cultivate a supportive network of women to not only advance our business but to empower those that help us do it.

This year we’ve had the opportunity to work with several female-owned businesses that have flourished despite the pandemic. Women that have not been deterred by the challenges, but have risen to them. We’ve worked with ladies that have created new and exciting ventures, or have chosen to adapt and pivot their existing business model to better serve their customers during COVID. 

Here we’re showcasing a handful of those female-owned businesses we’ve had the opportunity to partner with this season.

Martha’s Vineyard Made: This new eCommerce destination was created by Rachel Baumrin of Austin Designs and is intended to be a one-stop-shop for users to purchase unique gifts and curated gift boxes made by Martha’s Vineyard creators and artisans. A concept years in the making, Martha’s Vineyard Made finally came to fruition earlier this fall. Due to the pandemic, local artisan’s markets were canceled, and opportunities for our talented friends and neighbors to sell their wares disappeared. 

As an artisan herself, Rachel knew the toll COVID would take on her colleagues, and took it upon herself to get Martha’s Vineyard Made up and running. Randi Baird Photography was hired to provide lifestyle and product images for the website, and we are honored to help display our Island’s beautiful locally made products. We know great photography is crucial to generating online sales and we’re proud to help further support the efforts of our local makers and creators. 

East Sound Lane: Another local maker, Allie Bernstein McElligott, launched East Sound Lane this year, where she handcrafts natural skincare products on-Island. Allie first came to Randi Baird Photography as a wedding client. We photographed her wedding as well as her father and step-mom. When she launched East Sound Lane she contacted RBP to help with her product photography, and we were honored; nothing makes us happier than returning clients, it’s the ultimate compliment of our work. We were thrilled to hear about her new endeavor, and her minimal, plant-based approach to her ingredients, most of which are grown in her family’s garden, pesticide-free. 

Allie grew up spending summers on the Vineyard at her grandparents house, and inherited a passion for plants, flowers and simple skincare from her mother and grandmother. After a career as a newsroom producer, she decided to quit her job and go to culinary school. During that time, instead of cooking food, she adapted the physics and chemistry of cooking and baking to make her own skincare products.  After a few years as a chef, she decided to follow her passion for skincare and go to esthetician school. Once COVID hit her path was clear, and East Sound Lane was born. 

Martha’s Vineyard Escapes: For brides and grooms that wanted to get married in 2020, COVID obviously presented a number of challenges. Instead of rescheduling to 2021, and risking more unforeseen limitations, some couples decided to tie the knot anyway.  Many of them enlisted the help of Martha’s Vineyard Escapes, owned by the dynamic duo of Carol Bliss Furr and Donna Wilmarth. 

This year RBP worked with Carol, who has an innate talent for planning, organizing, and execution, plus years of managerial and leadership positions in business. When COVID hit Carol’s proven resourcefulness and versatility allowed her to continue to produce fabulous events that were still meaningful and especially unique. 

In one of our most memorable weddings of the summer, Carol pulled off a wedding for Trent and Rhonda with 225 (virtual!) guests at Inkwell Beach in Oak Bluffs. We spent hours traveling to iconic locations with this genuine couple, celebrating their love all across Martha’s Vineyard. There might have been less fanfare and far fewer in-person spectators than usual, but there was still so much love and even more intimacy. Thanks to Carol’s core values and exquisite style we were able to share some slightly revised (but still very much magical!) affairs for her clients.

Donnelly and Company: Expanding a business in a new market is tough stuff, made even more complicated by a pandemic. But it didn’t deter Pauline Donnelly, a longtime Boston based real estate agent, from bringing her company to Martha’s Vineyard. Pauline is another fearless female we have had the pleasure of working with over the last several months and we respect her tenacity and extreme professionalism.

Like Randi Baird Photography, Pauline is all about creating a meaningful impact in her work and maintaining a positive culture. We provided headshots and architectural photography for Donnelly and Company and look forward to continuing our work with Pauline and her staff as she flourishes on-Island.

 

Alice Williams Interiors: Alice Williams makes it her mission to create beautiful living environments that fit and reflect each client, their style, and their home. She approaches each project as a full collaboration with her client’s tastes, needs, and resources while adding her personal touches and her discerning professional eye that her clients have come to trust her for. 

We can attest first hand to her collaborative approach. We first met Alice on an architectural photography shoot where we were hired to capture a historic Squibnocket Ridge oceanside home, aerial shots from the outside as well as the entire inside of the home, which had just completed a total interior renovation. Alice brought a carload of props to carefully style and consider each shot, and he worked seamlessly together as a true collaboration.

As Alice says “I believe interiors should be sensitive to the architecture of the house and its surrounding environment, while simultaneously being an expression of its inhabitant’s styles”  and we couldn’t agree more.

We look forward to working alongside these enterprising females in 2021 and remain hopeful for the new year. As 2020 comes to a close, remember to embrace new opportunities and remain grateful for this year’s silver linings.

Giving thanks and giving back to the community that allows us to do what we love

One of the most incredible things about living on Martha’s Vineyard is the sense of community we share with our neighbors, friends, summer residents, and even first-time visitors. The Island is full of passionate individuals and dedicated organizations committed to making Martha’s Vineyard a compassionate and charitable place. Over the last thirty years, we have been able to deepen our connections to the people that surround us, enabling us to use our photography work to help further the missions of local non-profits and drive meaningful change. 

This year, in light of COVID, we’re even more appreciative of our Island home and the resilient men and women that have been serving our community in crisis. As photographers we can provide real value for local organizations by highlighting what they do, effectively creating more awareness for their mission while capturing their tireless efforts along the way. Whether it’s providing images that make it into their newsletter, website, or annual report, our photography offers these groups high-quality assets that represent the importance of their work. It’s the least we can do for those that do so much. 

Here’s a look back at some of the great work we’ve done in support of the selfless acts being done around us this year. 

Misty Meadows Equine Learning Center

Who they are: Misty Meadows offers inclusive equine-assisted enrichment programs for people of all ages and abilities. They provide a nurturing environment where horses and humans work together to build relationships and overcome adversity. Their programs are a unique blend of teaching based on building mental, emotional, and physical connection with horses using non-verbal communication. Through observation, groundwork, and riding, their teachings go beyond handling horses to encourage critical thinking, empathy, and boundaries. 

What we’ve done for them: We’ve long been inspired by the work that Misty Meadows does with animals, the confidence they build with their students, and the healing properties of the relationships they cultivate. Randi first came to learn about Misty Meadow while shooting their programs, staff, and herd for their website images in 2016. She continued her professional relationship with the organization over the last several years, then began volunteering and just joined the Board of Directors this year. 

Island Grown Initiative

Who they are: Island Grown Initiative’s (IGI) mission is to build a regenerative and equitable food system on Martha’s Vineyard that engages, informs, and integrates the community. As a founding member of IGI and former Board President, Randi has been active with the organization since its inception in 2006. 

Amid the pandemic IGI worked harder than ever to increase local food production, reduce and redirect food waste, and expand access to healthy food for all islanders, ensuring all that needed it had access to food during COVID. They continued to operate their mobile market, with strict safety precautions in place, and they provided thousands of packed lunches every week for school-age children through their free Community Lunch Program, regardless of whether the school was in session. This year IGI announced that they are merging with the Island Food Pantry as of January 1, 2021, effectively combining efforts to create a comprehensive community food equity hub to better serve families facing food insecurity. 

What we’ve done for them: Over the years we’ve provided headshots for staff and Board members as well as photography services for the organization’s wide variety of events and programs, including their gleaning program, Food Hub production, Mobile Poultry Processor, and others. Our photography has helped them best illustrate the extent of their work, and it has been used across their website, blog, social media, and press. 

*Additionally, to further combat food insecurity during the pandemic RBP will be donating 10% of its proceeds from 2020 to the Island Food Pantry.

Island Housing Trust 

Who they are: The Island Housing Trust (IHT) is a non-profit organization that supports a diverse and vital community on-Island by creating and sustaining permanently affordable housing solutions, both rental and ownership. Over the past fifteen years, they have sold and rented 102 homes and apartments, providing hope and opportunity to hundreds of low and moderate-income island families seeking a dignified solution to their affordable housing needs. 

This year IHT showed no signs of slowing down and relentlessly continued their urgent work to end housing insecurity, even amid a pandemic. They completed three large scale building projects which provided housing for dozens of year-round Island residents, while maintaining their mission to design and build simple, durable, healthy, energy-efficient homes that are affordable to purchase, own, and preserve for generations. Additionally, IHT adapted their operations by hosting their first virtual fundraising event (while exceeding their fundraising goals!) and conducted their first remote homeownership lottery via a video conference.

What we’ve done for them: Since their inception, we have regularly provided staff and Board headshots as well as architectural photography to document IHT’s projects; including final builds, in-process shots, and groundbreakings to help further promote their services to potential donors and recipients. 

Vineyard Havens

Who they are: Vineyard Havens is an organization that hosts families of adult and pediatric cancer patients in houses on Martha’s Vineyard for vacations of up to a week. Inspired by her own son’s fight against Wilms tumor, a rare form of kidney cancer, Jeanne DeSanto launched Vineyard Havens in 2019. 

Vacations have the power to heal, and no one deserves to rest and relaxation more than a family in hard times. That’s why Vineyard Havens gives the gift of an all-expenses paid vacation so families facing pediatric cancer are able to unwind and reconnect while appreciating the peace, beauty, and tranquility of Martha’s Vineyard. The organization is partnered with the Jimmy Fund Clinic at the Dana-Farber Cancer Institute, which recommends families for the program based on their child’s treatment schedule.

What we’ve done for them: Randi Baird Photography has offered family portrait sessions to the visiting families, giving them an unforgettable experience and leaving them with timeless mementos they can cherish forever. 

 

If your means allow it our Martha’s Vineyard based non-profits could use your support more this year than ever before. We at RBP wish everyone a safe and happy holiday season this year. While we know things will be different we hope you are able to appreciate your time with those closest to you and reflect back on all we have to be grateful for.

Everyday Heroes, the resilient men and women serving our community in crisis

In a time when many are hunkered down at home, avoiding the public for each other’s benefit, there are few who brave risk and exposure every day to serve our communities–there are many of our residents, friends, and neighbors running into the fire, not away from it. By employing innovation and creativity, exhibiting strong leadership, adaptability, and relentless determination, these local heroes are stepping up to keep our communities afloat during this pandemic.

As a visual storyteller my photographs have long served to communicate, educate, and inspire. With the pandemic gripping our world I wanted to show the faces of the men and women who are working tirelessly to serve our community. I have begun showcasing these Everyday Heroes, the resilient men, and women serving our community in crisis. I am compelled to capture them in their selfless moments of service, to share their stories and highlight their efforts, and to give a voice to these ‘Faces from the Front Line.’

From the delivery drivers hauling supplies to Martha’s Vineyard, our postal workers ensuring safe deliveries, the grocery store employees stocking the shelves, the school cafeteria workers and pantry volunteers providing meals for our vulnerable families, there is an overwhelming number of people who are serving as critical lifelines to our community. Our collective health and well being is dependent on the actions of these brave individuals who have been deployed to keep us up and running, and who remind us every day how critical it is for us to band together, especially in times of need. Their efforts speak volumes for their character and dedication, and their acts of compassion and generosity serve as a silver lining amid a crisis we will never forget.

Julie Fay, Executive Director Martha’s Vineyard Community Services
As Executive Director Martha’s Vineyard Community Services (MVCS), the Island’s social service safety net, Julie is at the forefront of maintaining the safety and security of our community’s most vulnerable residents at this critical time. Along with her staff, Julie has created a volunteer coordination program to help match organizations looking for volunteers and volunteers looking to help their community during this difficult time. As of March 16, Julie had organized her patient clinic staff to allow them to work remotely, outfitting them with laptops to provide telehealth services so that they could transition from seeing clients in-person to clients over the phone. The agency contacted their entire caseload, calling clients daily to check-in and reinforce the agency’s support. Says Julie “I’m so proud of my staff and so grateful for the team spirit and the embrace of the challenges of this pandemic.” ⠀

Matt Dix, Island Grown Initiative Farm Director
Matt Dix, Island Grown Initiative (IGI) Farm Director, has long been committed to building a regenerative, equitable food system on Martha’s Vineyard, and never before have his efforts mattered more. As our global food chains become weakened Matt and IGI are implementing several new processes, including utilizing a new tunnel to begin seedlings, taking a regenerative approach to what they’re growing inside the greenhouse, and ramping up food production earlier in the season than they have in previous years. According to Matt the silver lining in all this is that “it’s giving the Island growers incentive to ramp up food production to see if we can feed our community.”

Tara Lewis, Postmaster of West Tisbury
Mail delivery has always been essential to our Island community, but today Tara’s work, and those of all postal employees, has become more important than ever. “People need to get their medicine and salary checks. On this island, it is difficult to get goods because most of the stores are closed so people really depend on the mail for delivery.” Tara’s everyday efforts have been amplified by increased demands on the mail system along with added concerns about keeping her facility safe and clean while adhering to CDC and government guidelines. “I’m just happy to be getting people what they need.”

Warren Holmberg, Pharmacist and Owner at Leslie’s Drug
As Pharmacist and Owner at Leslie’s Drug, Warren Holmberg is serving a vital role. These days this Everyday Hero stays busy fulfilling prescriptions for the Island community, including the influx of seasonal residents and is adapting by preparing medicine for curbside pick up. Early on, the hospital invited Warren and all Island pharmacies to a conference call in order to establish safety guidelines and protocol should a COVID-19 patient need medication. After the phone call he was relieved and comforted by the hospital’s communication and thoughtful strategic plan. Warren will stay open as long as he can and is committed to serving his community. Clearly his passion for pharmacy runs deep, marked by his Bowl of Hygieia tattoo.

Jenny DeVivo, Head Chef, Cafeteria Director Up-Island Schools
We always knew Jenny was an Everyday Hero, and it’s more evident than ever. Jenny and her lunch lady crew at the West Tisbury School prepare over 1000 meals a week to Island children and families for curbside pick up, an increase from 500 meals when school was first canceled due to the virus. This powerhouse has always encouraged healthy and thoughtful eating, and now she’s providing that experience for the kids to enjoy at home. An ever optimist, Jenny believes that the silver linings in all of this is that we learn that we can make do with less and that we come to truly appreciate that food is love and giving is powerful. She says “I feed my soul by feeding others,” the Island has never appreciated her more. 

Elio Silva, owner of Vineyard Grocer, Island Entrepreneur
As the threat of the virus began to take hold Elio listened to the community, and recognized the newfound fear associated with grocery shopping. He quickly implemented an online ordering system and began offering delivery and curbside pick up, so people didn’t have to risk their health to get food. He started using masks in the store one week before the order went into effect and manages a food chain that brings food from off-Island 4-5 times a week. He is buying 40% more food than he did last year and he’s not slowing down. Elio believes “we never have a problem, we have an opportunity to create a solution. We might have a situation, but there is never a problem. There is an opportunity to create a solution.” 

John Goeckel, Vineyard Haven Police Department
Officer John Goeckel of the Tisbury Police Department is used to life on the frontline, but these days it looks a lot different. This Everyday Hero continues to serve and protect while limiting face to face interactions, embracing more phone communications,  and taking precautions at every turn. Despite the changes, Officer Goeckel is committed to duty and stressed that the police department is ready and willing to help the community, no matter what.

Kayte Morris, Executive Director of Island Food Pantry
Kayte is on the front lines of hunger relief on Martha’s Vineyard, and today she finds herself meeting unprecedented demand for the Pantry’s services. Visits to the Pantry have doubled since the beginning of March, and Kayte’s biggest challenge is keeping food on the shelves, up to 56,000 pounds of food a month, plus tackling the logistical challenges of transporting, storing, and distributing that amount of food. Kayte has seen a tremendous amount of community support for the Pantry, more than she ever could’ve imagined. “When nearly all of our volunteers had to step down (most of which are retired and older), a whole new crew of volunteers popped up and stepped in. New donors have come forward with levels of support we’ve never seen before.” 

Georgia Maroni, Administrator Coordinator for Island Grown Initiative, Waitress at Lookout Tavern
Due to the pandemic Georgia has been working at the Island Food Pantry for the last three weeks and has been coordinating deliveries for seniors and home-bound families. She’s set up deliveries for over 100 Islanders. This Everyday Hero has taken on the stress of the world, and our community, and is also worried about her own financial security, as she’s already lost at least a month’s pay at her restaurant job, which remains closed because of the virus. On the bright side, she is happy to see the restructuring of our food chain. Georgia believes “our food should get more localized. It’s what everyone was hoping would happen and I think this will stick with people for a long time.”

Juli Vanderhoop, Selectwomen for the town of Aquinnah and owner of Orange Peel Bakery
Juli has long served as an active member of our Island community, so it’s no surprise she’s risen to the occasion in this critical time of need. This Everyday Hero is used to feeding others through her bakery and cafe, but these days she’s running a makeshift bodega, providing a grocery service to 60 up-Island families. Back in March Juli was worried about her 89-year old mother getting food, and realized there were many others including elders who may not want or be able to go to the grocery store. Once she started providing food for her family, Juli was encouraged to take it one step further and provide for her larger community. She implemented an order-by-text system and places orders twice a week with her wholesale distributor. The community is so thankful and she’s so happy to be able to provide for them. As her neighbor said “don’t you fall Juli, because you are holding up this community.” 

Michael Barnes, delivery driver for Island Food Pantry
Three days a week Mike travels from Martha’s Vineyard to pick up food in New Bedford from the Greater Boston Food Bank, and delivers it to the Island Food Pantry, which distributes it to local families in need. This Everyday Hero started making the trips three years ago, which he initially did once a week, then twice a week, now three times a week. Before the pandemic, Mike would travel to New Bedford alone and workers there would assist him in loading food onto his truck. These days his wife and two sons join him on his ride to help reduce contact with others, and his healthy, strong family is taking the necessary steps to be safe. He’s amazed at the work his kids are doing and is grateful for their help.

Mercedes Fererra, Martha’s Vineyard Regional High School, Food Service Director
Mercedes has been offering school lunch and breakfast since the shelter in place order took effect, and the demand for meals has steadily increased. Recently she implemented a new system to reduce contact, and families can pick up food twice a week instead of daily, and still receive the same amount of food. Orders are placed online and picked up on Mondays and Thursdays. This Everyday Hero is thankful for her suppliers including Island Food Products, Sysco, and ITC Distributors, and our community is thankful for her.

IGI’s Food Rescue Program turns table scraps into compost and beyond

How often are you at a restaurant and notice plates being cleared from tables that are still loaded with perfectly good food? Or you see overstocked products at the market set to expire with no buyer in sight? All of this unwanted or forgotten food amounts to tons and tons of waste. While it can be called waste it is certainly not garbage, and should be handled accordingly.

Food scraps that are thrown into the trash are hauled to landfills, and on Martha’s Vineyard that means they first have to be processed through a local refuse district and taken off-Island. The carbon footprint to move our trash is a big one, and it’s not the right path for food scraps. According to Island Grown Initiative (IGI) garbage is the Island’s number one export. Annually 6,500 tons of food that has been grown, processed, and transported to or around the Island is only shipped off again as waste. It costs $622,180 per year to transport and dispose of organic waste in landfills off-Island and food waste represents 261 trucks on the Steamship Authority boats each way every year!

In the same place where food scraps are being thrown in the trash, farmers and gardeners are buying compost and animal feed produced from other communities. We think there’s something wrong with that, and thanks to IGI’s food rescue efforts less and less of that is happening here. IGI’s Island Food Rescue (IFR) is a pilot project that aims to provide solutions to utilize wasted food in ways that enrich the Island community and support the local food system.

Now local food waste is being processed and reused in the form of compost to help support future agricultural efforts that will enrich our soils, increase our bounty and feed our people. It’s a win for the local businesses that can effectively see their food repurposed, their trash bill decrease and their carbon footprint reduced, a win for the farmers, gardeners and backyard growers that can benefit from richer soil, and a win for the community that can feast upon the fruits of the land that is being nourished by the compost in the future.

We recently had the opportunity to catch some of the IFR project in action. We visited local restaurants including Linda Jeans and Waterside Market to see how they’ve assimilated the system into their restaurant operations, and the best part of it all is how simple and convenient it is. Basically a restaurant signs up with IGI and receives a large compost bin called a “toter” that they keep beside their dumpsters. They educate their staff on what is compostable and what isn’t, and IGI’s collection truck (complete with a hydraulic lift and power washer) comes as needed to pick up the waste and clean the toter. The food waste is then trucked to the Island Grown Initiative Farm ( formerly Thimble Farm) mixed with carbon and loaded into their in-vessel composter and hooray, food waste is saved from the trash and turned into a valuable resource for gardeners and farmers! Businesses then receive a monthly report that outlines how many pounds of food scraps they diverted from the waste system.

Recycling food waste at the IGI Farm

Once picked up by IGI, the food waste takes about a month of active composting, and then another six to eight months of curing. With IGI’s huge tumbler, food waste is fed into the machine and comes out as semi-finished compost in three to five days.

It’s all part of IGI’s commitment to build a regenerative food system on Martha’s Vineyard. You’ve likely heard that word a lot recently, and it’s an important one to understand. By adopting regenerative farming practices we can give back to the land in the same way it gives to us, by respecting it, recycling as much waste as possible, and adding composted material from other sources that can help contribute to its biodiversity and sustainability. Additionally, regenerative agriculture can remove carbon from the atmosphere (as plants and soil naturally pull carbon from the air) and ultimately work towards reversing climate change. It’s been estimated that by farming just a tenth of an acre through regenerative practices one can offset the carbon emissions of one American adult per year! By simply and strategically working the land around us not only can we give back to it, but we can can make some significant contributions towards a healthier environment.
.

With the compost from local businesses going back into nearby land the health and vitality of the Island’s ecosystem is strengthened. It’s a simple concept but innovative in it’s approach– why wouldn’t we want to repurpose our local waste to help provide for a more plentiful future?

Already this year over 200 tons of food has been collected from Island businesses and local schools, including 6 tons alone just from the Ag Fair. All that waste yielded 145 yards of compost, of which 126 yards have been used for IGI programs like Island Grown Schools’ Community Garden, Orchard, and the regenerative fields at Island Grown Initiative in Oak Bluffs. Think about it. That’s over 200 tons of food that was not processed as garbage and was not lost to a landfill but put back into the land we love for the betterment of our soil, our produce, our animals and ourselves. It’s not rocket science but it is a smart way of doing business.

Food rescue efforts in action at the Martha’s Vineyard Regional High School.

So what can you do to be part of the solution?

Firstly be mindful of the food you purchase and try to use as much of it as possible. Our eyes are often bigger than our stomachs, so be realistic about what you can eat when you’re buying and preparing food.

Secondly compost! Build a compost bin in your yard or buy an enclosed composter. Use your compost for your garden, share with friends and family or donate it through the Martha’s Vineyard Refuse District. For $2 a bin, anyone can bring their 5 gallon counter compost to a local participating transfer station, and IGI will handle the rest. Click here for a list of those foods that are compostable and those that are not.

Thirdly, if you’re a business owner that is interested in implementing IGI’s composting collection service sign up here! Enrolled businesses include 7a, Artcliff Diner, Atria, Beach Road, Cronig’s, Kitchen Porch, Little House Cafe, Stop n Shop, Harbor View Hotel and dozens more. Happy composting!

Living the life with Instagram influencers for Orchard Mile

One of the best things about being a photographer is never knowing what new opportunity is going to come your way. We meet hundreds of new people every week. From young couples, to brides and grooms, to families and professional clients, we are always shifting gears, changing locations and interacting with new subjects. It keeps our work dynamic and we wouldn’t have it any other way.

Earlier this summer we received a request from Julia Wetherell, co-founder and CEO of Orchard Mile, an online fashion destination that allows you to shop your favorite designers’ full collections, all in one place. It’s like shopping a well curated digital mall, with hundreds of contemporary and designer brands on one website, with the ease of one shopping cart.

Julia splits her time between New York and the Vineyard and has been operating a gorgeous Orchard Mile pop up in Edgartown for the last two summers. Located on Winter Street, the Orchard Mile retail space is adorned with carefully selected fashion and beauty resort essentials ranging from swimsuits to handbags and all things in between. Whether you’re looking for the perfect day-to-night outfit or a unique gift for yourself or your most stylish girlfriend, Orchard Mile is the place to go.

Julia enlisted us to shoot the space and capture product photography, and upon our first visit we were taken aback by the charm of the store and the level of detail that had been considered. As we browsed through the thoughtful collection of merchandise, with striking statement pieces and quintessential summer staples, we immediately got a sense of what Orchard Mile was all about. The store truly evoked the epitome of Martha’s Vineyard chic.

In a brilliant effort to show off all the fabulous finds the store stocks, Julia planned to host a group of Instagram fashion and lifestyle influencers on Martha’s Vineyard. She hired Randi Baird Photography to follow the group along on their Island tour and capture them in various iconic places and spaces–and we were thrilled!

There’s no better place to photograph beautiful women donning first-rate fashions and discovering inspiration than right here on Martha’s Vineyard. With influencer marketing becoming more popular by the day, and brands partnering with individuals that can authentically represent their brand, we were excited to play a part in the Orchard Mile story.

Over the course of two days we led Julia and the team to some of our favorite local spots, knowing just the right places that would best complement the Orchard Mile brand, while showcasing the most diverse and idyllic Island landscapes. It was like capturing a group of well dressed girlfriends enjoying a new playground together, and it couldn’t have been more picturesque.

We started with a poolside clambake in Edgartown where the women sipped, and snapped selfies together, forming fast friendships and gushing about their love for Orchard Mile.

Julia’s daughter Chloe stole the show, the youngest fashionista of all, who busily ran around playing bean bag toss and affectionately capturing the group’s attention. We used the nearby gardens of the home, abundant and colorful, as a background to capture the women–many of whom had never visited Martha’s Vineyard before.

The next day proved to be a full Island tour aboard a vintage trolley from Martha’s Vineyard Sightseeing. We began with a stop at the Edgartown lighthouse, a picture perfect nautical setting for the influencers to pose, strut and soak in the beauty of Edgartown harbor. Next came a stop at the charming seaside village of Menemsha where no visit is complete without a harborside lunch from Larsen’s Fish Market, organized by Plan It Martha’s Vineyard.

The juxtaposition of the old fishing boats behind the new, refined looks of influencers made for striking photos that we knew would be “Instaworthy.” From Menemsha we drove through the bucolic and pastoral landscapes of Chilmark, stopping at a local farm to graze alongside the livestock, and capture the historic stonewalls with their various textures and patterns.


We stopped off at the places that spoke to us, where the light was just right. We selected locations where we knew the women would appreciate the scenery and where we could capture the most engaging content. With everyone using their phones to take photos to post on social media these days, it was refreshing to provide a professional service for this purpose, and connect with an audience of influencers that genuinely wanted to capture the best shot as much as we did. Like we do with all of our shoots it was about finding the art and bringing forth the design, not just for Instagram but for our clients and ourselves.

You can follow along with Orchard Mile and the influencers below:
@OrchardMile
@LisaDNYC
@MarniDanielle
@OhSoGlamBlog
@Michelle.Madonna
@HonestlyKate
@alexandmichaeltoccin
@MrsDowJones
@GabriellaZacche
@RutaEnroute