Blog Category: Lifestyle

Living the life with Instagram influencers for Orchard Mile

One of the best things about being a photographer is never knowing what new opportunity is going to come your way. We meet hundreds of new people every week. From young couples, to brides and grooms, to families and professional clients, we are always shifting gears, changing locations and interacting with new subjects. It keeps our work dynamic and we wouldn’t have it any other way.

Earlier this summer we received a request from Julia Wetherell, co-founder and CEO of Orchard Mile, an online fashion destination that allows you to shop your favorite designers’ full collections, all in one place. It’s like shopping a well curated digital mall, with hundreds of contemporary and designer brands on one website, with the ease of one shopping cart.

Julia splits her time between New York and the Vineyard and has been operating a gorgeous Orchard Mile pop up in Edgartown for the last two summers. Located on Winter Street, the Orchard Mile retail space is adorned with carefully selected fashion and beauty resort essentials ranging from swimsuits to handbags and all things in between. Whether you’re looking for the perfect day-to-night outfit or a unique gift for yourself or your most stylish girlfriend, Orchard Mile is the place to go.

Julia enlisted us to shoot the space and capture product photography, and upon our first visit we were taken aback by the charm of the store and the level of detail that had been considered. As we browsed through the thoughtful collection of merchandise, with striking statement pieces and quintessential summer staples, we immediately got a sense of what Orchard Mile was all about. The store truly evoked the epitome of Martha’s Vineyard chic.

In a brilliant effort to show off all the fabulous finds the store stocks, Julia planned to host a group of Instagram fashion and lifestyle influencers on Martha’s Vineyard. She hired Randi Baird Photography to follow the group along on their Island tour and capture them in various iconic places and spaces–and we were thrilled!

There’s no better place to photograph beautiful women donning first-rate fashions and discovering inspiration than right here on Martha’s Vineyard. With influencer marketing becoming more popular by the day, and brands partnering with individuals that can authentically represent their brand, we were excited to play a part in the Orchard Mile story.

Over the course of two days we led Julia and the team to some of our favorite local spots, knowing just the right places that would best complement the Orchard Mile brand, while showcasing the most diverse and idyllic Island landscapes. It was like capturing a group of well dressed girlfriends enjoying a new playground together, and it couldn’t have been more picturesque.

We started with a poolside clambake in Edgartown where the women sipped, and snapped selfies together, forming fast friendships and gushing about their love for Orchard Mile.

Julia’s daughter Chloe stole the show, the youngest fashionista of all, who busily ran around playing bean bag toss and affectionately capturing the group’s attention. We used the nearby gardens of the home, abundant and colorful, as a background to capture the women–many of whom had never visited Martha’s Vineyard before.

The next day proved to be a full Island tour aboard a vintage trolley from Martha’s Vineyard Sightseeing. We began with a stop at the Edgartown lighthouse, a picture perfect nautical setting for the influencers to pose, strut and soak in the beauty of Edgartown harbor. Next came a stop at the charming seaside village of Menemsha where no visit is complete without a harborside lunch from Larsen’s Fish Market, organized by Plan It Martha’s Vineyard.

The juxtaposition of the old fishing boats behind the new, refined looks of influencers made for striking photos that we knew would be “Instaworthy.” From Menemsha we drove through the bucolic and pastoral landscapes of Chilmark, stopping at a local farm to graze alongside the livestock, and capture the historic stonewalls with their various textures and patterns.


We stopped off at the places that spoke to us, where the light was just right. We selected locations where we knew the women would appreciate the scenery and where we could capture the most engaging content. With everyone using their phones to take photos to post on social media these days, it was refreshing to provide a professional service for this purpose, and connect with an audience of influencers that genuinely wanted to capture the best shot as much as we did. Like we do with all of our shoots it was about finding the art and bringing forth the design, not just for Instagram but for our clients and ourselves.

You can follow along with Orchard Mile and the influencers below:
@OrchardMile
@LisaDNYC
@MarniDanielle
@OhSoGlamBlog
@Michelle.Madonna
@HonestlyKate
@alexandmichaeltoccin
@MrsDowJones
@GabriellaZacche
@RutaEnroute

Bringing the farm, and the sea, to school

If you ever have the opportunity to eat at the West Tisbury school for lunch you won’t be disappointed. The impressive food program, led by rockstar chef Jenny Devivo is quite the operation. And Jenny, well she’s the cherry on top.

Since 2011, the head chef and cafeteria director for the up-Island regional school district (West Tisbury School and Chilmark School), has made it her mission to source local food for the schools’ daily lunches. Part of Jenny’s dedication is fostering real relationships with local food purveyors, farmers, and fishermen; which enables her to enrich the developing palettes of Martha’s Vineyard with her farm-to-cafeteria-table menus.

Each Friday Jenny’s approach is more fish-to-table with her local “Catch of the Day” program, the first of its kind in the country. Since 2016, the program has been providing students with locally sourced and sustainably harvested fish through Menemsha Fish House and Boston-based regional seafood purveyor Red’s BestOur friends at Island Grown Schools are highlighting seafood as their Harvest of the Month for April, so it’s only fitting we spotlight Jenny’s incredible work that brings the bounty of our local waters directly to our Island’s most selective eaters.

Getting kids to eat fish sounds like a challenge but Jenny’s got it down. “Fish Friday is as popular as pizza day,” she states proudly. Not only do the students take the bait, literally, but they’re educated on the sourcing too. Red’s Best uses traceability software with quick-response (QR) codes on the packaging that Jenny can scan and track. With that information she can tell the school community who caught their fish, off what boat it came, and how and where it was caught. That’s just about as local, sustainable and transparent as you can get.

The first time we visited the West Tisbury kitchen Jenny was serving Roasted Pollack with Lemon, Capers and Butter. Other Friday favorites include her popular fish chowder made with locally sourced sustainable white fish like hake, cod, and haddock. The day we visited she was serving Fish Cakes and a special tasting treat of Blue Moon Oysters, harvested by fisherman Scott Castro from Katama Bay. These fresh bivalve mollusks were baked in the oven and then served on the half shell with turmeric butter…yummm! She’s also been known to serve up Paella, Mediterranean Fish Stew, Fish Tacos, Teriyaki Salmon, Baked Fish with Butter Cracker Crumb, and a Fish Sandwich.

Any day of the week you can find Jenny and her assistant chefs Maura Martin and Nisa Webster buzzing around the West Tisbury School kitchen preparing fresh, local lunch for up to 550 children and staff each day. That reflects an almost 100% participation rate in the program, up from close to 40% when she first took over the kitchen several years ago.

It all started in 2011, when the up-Island regional school district voted to opt out of using the corporate school lunch provider they had contracted, and hired Jenny instead. She, along with many supporters including Noli Taylor of Island Grown Initiative (IGI), helped salvage materials from the old Edgartown school, including the prep table, the roll-down window, the steam tables, even the sinks. The greater Island community helped her renovate the kitchen in two months, and she got to work. The mission was to cook healthier food and sourcing from as many local resources as possible. It’s safe to say it was the right choice, and there’s no looking back. “It’s been hard but rewarding,” says Jenny.

Children are offered a hot lunch option daily (think herb roasted chicken or local pollock and haddock chowder) as well as a daily offering of salad bar and egg, chicken or tuna salad sandwich and fresh vegetables. The ever-changing salad bar is a lavish offering all its own, with fresh local produce, and scratched cooked, freshly prepared salads that as Jenny says “push the boundaries of flavor.” You might find an apple fennel salad or beet hummus, along with several local grain options, and teachers and students alike load up their plates.

So how does she do it? By 9am each morning she has the orders in for the West Tisbury and Chilmark schools, which allows her to eliminate food waste as much as possible, and know what she’s up against for the day. Any food not consumed is either reused the following day or composted by IGI along with the help of the students, and it’s something they take seriously. “I’ll see kids fish things out of the garbage that should have been composted or call each other out for not doing it properly.” Clearly her methods are working.

Jenny prides herself on making approachable food that inspires the students to try new things, while setting limits on selections to encourage them to venture outside of their comfort zone. “If we eliminate 17 choices for lunch, the cost goes down, and it allows us to introduce the kids to new flavors.” Of course living on an island with access to fresh local food helps, and she readily takes advantage of it. In addition to locally caught seafood, Jenny is able to source meat and produce from Beetlebung Farm, The Good Farm, The Grey Barn, Morning Glory Farm, Thimble Farm, Cleveland Farm and Whippoorwill, and she genuinely appreciates everyone’s contributions to her kitchen.

According to Jenny it’s a community program that encourages participation, and sharing. She’s come to see how it has helped kids to take pride in the presentation of their food, and to know where it comes from. “When we’re in here cooking all day and they can smell it in the halls, it’s a sensory experience. They already feel connected to it, and it boosts enrollment.” And the kids aren’t only eating it, they’re cooking it too. “We have kids that ask to help us prepare food and we bring them back there and put them to work.”

Jenny’s efforts have not gone unnoticed. It’s obvious that the students and faculty love her and the rest of the country is taking note too. These days when she’s not in the kitchen she travels throughout New England consulting other schools on how to implement similar programs. “It’s all about getting the kids to eat real food… The options are endless when it comes to feeding kids.”

The Most Eggscellent Month of the Year

When’s the last time you’ve stopped to hail the almighty egg? These nutritious and delicious capsules of goodness are Island Grown School’s (IGS) Harvest of the Month for March and they’re personally one of my favorites. I start each day with a farm fresh egg that has been laid by my very own chickens. Here on Martha’s Vineyard keeping chickens is almost as common as keeping a dog or cat as a pet. It’s a way of life and one I’m grateful for–the difference in quality between a store bought egg and a local egg is exceptional.

First off a store bought egg might be months old! It’s pretty alarming but true. Eggs can have a long shelf life and may still be safe to eat but it’s not too appetizing to think about how long ago they were laid. Farm fresh eggs on the other hand are usually only days old when sold to you, meaning their more nutritious, as they lose some of their value as time passes by.

When it comes to food shopping some items are created equal, but eggs are one of those foods that’s worth paying extra for. Locally grown farm eggs can cost about $6 a dozen, but at about 50 cents per egg they are one of the most affordable sources of Island grown food, not to mention one of the most protein rich.

In fact eggs have 6 grams of high-quality protein, making them a protein packed breakfast that can help sustain your mental and physical energy throughout the day.  Unlike other breakfast foods like cereal or yogurt, eggs only contain one ingredient – “eggs.” They don’t contain sugar or carbs either. That means you can eat a well-rounded breakfast during the week without feeling too round yourself..

On top of the benefits that protein and choline provide, eggs are also packed with omega 3 fatty acids, vitamin a, riboflavin, vitamin B12, phosphorus and selenium. Eggs are considered a ‘complete’ source of protein as they contain all nine essential amino acids; the ones we can’t synthesize in our bodies and must get from our diet.

Remember not to skip the yolk! Over the years many people have shied away from eating egg yolks for fear of their high cholesterol. We now know that the cholesterol found in food has much less of an effect on our blood cholesterol than the amount of saturated fat we eat–so embrace the yolk!

Egg yolks also contain choline, which promotes normal cell activity, liver function and the transportation of nutrients throughout the body. It’s also key in the development of infant’s memory functions, so moms shouldn’t miss out on its vital nourishments when pregnant or breastfeeding. You’ll find that the yolk of a farm fresh egg is typically richer in color and taste while store bought egg yolks are usually a medium yellow. Not only do farm egg yolks have a deeper color, their yolk is creamier and doesn’t break as easily when cooked. 

Hungry for eggs yet? If you’re on Martha’s Vineyard you can buy fresh pasture-raised eggs from your local farm stand or at Cronig’s Market and the Scottish Bakery. In season you can also find eggs at one of our local farms including the Farm Institute, Morning Glory Farm, Black Water Farm, Ghost Island Farm, The Grey Barn, Mermaid Farm, North Tabor Farm and more. Check out this interactive map of local farms on Martha’s Vineyard and their offerings.

If you’re in need of some recipe inspiration read below for some tasty recipes from some of couple of our talented local chefs and friends. Remember, you don’t need to  limit your eggs to just breakfast, eggs make a great lunch or dinner option as well. 

Try this Shakshuka recipe from local chef Jamie Hamlin of V. Jaime Hamlin Catering and Party Design. She recommends it as a great for brunch option.  

 

*Makes 4 generous portions

Ingredients:

1/2 tsp cumin seeds( NOT powdered cumin)

1/4 cup olive oil

2 sliced onions

2 red peppers, sliced into strips

2 yellow peppers, sliced into strips

4 tsp sugar

2  fresh bay leaves

1 can crushed tomatoes

1/2 tsp saffron threads (reconstitute in a little hot water first)

pinch of cayenne

2 tbsp chopped parsley & 2 tbsp chopped cilantro (save some for garnish)

Salt & Pepper to taste

1 or so cups of water ( to keep the consistency saucy)

8 eggs (organic are best)

 

Method:

In a large frying pan dry toast the cumin seeds until fragrant, 1–2 minutes.

Add olive oil and onions, saute 5 minutes or so.

Add both red & yellow pepper strips, sugar and chopped herbs, saute another 5 minutes.

Add  tomatoes, cayenne, saffron, salt and pepper.

Cook all together for 5–8 minutes adding water to keep the consistency “saucy” and remove bay leaves before adding eggs. Taste for seasoning.

 

Make 8 indentations in the sauce – break the eggs into them, cover and cook on simmer for 10 minutes or so or until the eggs are just set. Sprinkle with cilantro to serve.

 

Have fun with this Spinach, Mushroom and Onion Frittata from private chef Gavin Smith of Food Minded Fellow. He recommends eating it for any meal of the day (or even a late night snack). He loves frittatas for their versatility, plus they can be prepared for immediate consumption the days before for an easy meal on the go.

 

Ingredients:

8-10 Large farm fresh eggs

1/2 cup red bell pepper (julienned)

1/2 cup onion (julienned)

1/2 cup mushrooms (sliced)

2-3 cups raw spinach

3 Tablespoons whole milk

1/2 Cup cheddar sliced thin or grated

1 tbsp olive oil

Pinch salt

 

Method:

Preheat oven to 375 degrees F).

Beat eggs and milk together.

Add dd oil to a large deep skillet.

Soften onions and red pepper over medium heat, 2 minutes.

Add mushrooms and stir until softened.

Add spinach and salt and stir until spinach is wilted.

Pour egg and milk mixture over all ingredients evenly (do not mix or stir).

Evenly distribute cheese over the top of the egg mixture.

Place in the oven and cook until edges of the frittata start to brown, 10–12 minutes.

 

Let cool slightly then cut and serve.

 

Hungry for more? Check out this simple Avocado Egg Salad recipe from IGS’s chef Gabrielle Chronister.

The gift of travel: Getting to know the places I go

As a Martha’s Vineyard based photographer my summers are absolute madness–juggling multiple shoots a day, delivering client proofs, running a business, meeting up with seasonal friends, and taking in all the Island action we wait for all year. At RBP, wedding season is also a blur, which usually takes place over the spring and fall months. That leaves the winter time to finally reflect, catch up, and get inspired for the new season ahead. Fortunately, this quiet time on Martha’s Vineyard affords me the flexibility to travel, experience new places, meet new people and discover unexpected inspiration–this is my mission every time that I travel.

As a photographer I am obviously drawn to the aesthetic of a new place, often struck by its landscape and the differences or similarities it may share with home. More than that though, I am captivated by its people, its culture, its constant or emerging struggles and its rich history. I always make time to explore the roads less traveled, interact with the locals, and appreciate a new location for its true essence, not the postcard version that it’s come to be known for. Living on Martha’s Vineyard, with its own idyllic perceptions, has made me especially aware of how important it is to take the time to truly understand a new place.

I recently returned from a trip to Portugal that both inspired and intrigued me. Our visit included some time in Lisbon, the capital city, both charismatic and energetic, and a city that effortlessly blends cultural heritage with modern thinking. We also visited Nazaré in the Silver Coast, a sleepy village that has recently become a mecca for big wave surfing, and is now faced with its shifting identities as a result. Both locations, unique in their own right, offered a snapshot at the types of lives that have been lived there and the conditions that have informed the country’s collective past.

Portugal is a southern European country on the Iberian Peninsula, bordering Spain. Its location on the Atlantic Ocean has influenced many aspects of its culture, similar to Martha’s Vineyard. In Portugal, grilled sardines are a national dish–something you expect to find everywhere. It’s ubiquitous with the place, much like the lobster roll is to Martha’s Vineyard. Imagine my concern when I learned that there was a recent moratorium on sardine harvesting, meaning that those coveted sardines could not be caught in the place known most for its sardines.

Apparently their stocks in the nearby waters have plummeted in recent years, and the moratorium is an attempt to help replenish the supply. I witnessed the scarcity first hand during my visit, when a trip to the fish market offered only one vendor selling sardines, and they were from Spain. Here I was, in a place known for its seafood, unable to enjoy the native fish and furthermore curious as to what it means for the country, for the local fishing industry and for the men and women who rely on these fish for a living.

Particularly, as a resident of a seaside place, in an ever changing world that is rapidly depleting its natural resources, I have become deeply fascinated with how communities will be forced to evolve with these changing seas. While the sardine moratorium in Portugal has since been lifted, 2018 marks the fourth consecutive year that there has been a restriction, and the threat of the species is not going away. What does that mean for the industry and the fishermen? And the locals and tourists who rely on finding sardines on their plates as has been customary throughout the country’s history?

Many coastal communities like Portugal are now facing hard realities as a result of overfishing, changes in water temperature and global ocean circulation cycles. Unfortunately, these concerns are mounting and they will require the work of many to be thoughtfully addressed. I’m curious what innovations are taking place, or being considered in efforts to thwart the demise of these species we are so reliant on? What new methods of farming are happening to help offset some of the decline? What creative measures are taking place to ensure the sustainability of our oceans and our seafood? And what will people be forced to do when it’s too late to be thinking out of the box?

As an advocate for the environment and food security these are the types of questions I want to explore, and these are the types of issues I concern myself when I visit such places. What can we be learning from the Portuguese, and vice versa, as we encounter our own issues here?

Looking ahead I have plans to visit West Africa and Central America in the coming months. I’ll be in Senegal, another coastal community being affected by overfishing and changing conditions of the sea, and I look forward to learning about how these issues are being addressed there. I’ll also spend time in Nicoya, Costa Rica,  a Blue Zone region, which refers to a part of the world where people commonly live past the age of 100 years, and a phenomenon I’ve become fascinated by. I’m hoping to continue to explore other Blue Zones and gather learnings I can apply to my own life. What is the secret to longevity and how does the place that you live and the resources you consume contribute to happiness and a life well lived. Wouldn’t you like to know? I know I would.

If you’re planning any travel this year please take the time to think about the issues that affect the part of the world that you’re visiting and find out what’s being done about it. You’ll find your experience far more meaningful when you thoughtfully immerse yourself in the culture and become part of the conversation. After all, travel should change you. Anthony Bourdain once said “Travel isn’t always pretty. It isn’t always comfortable. Sometimes it hurts, it even breaks your heart. But that’s okay. The journey changes you; it should change you. It leaves marks on your memory, on your consciousness, on your heart, and on your body. You take something with you. Hopefully, you leave something good behind.”

A behind the scenes look at shooting ‘Whole in One’ a new cookbook by author Ellie Krieger

If you’re a health conscious foodie you’ve likely heard of Ellie Krieger. Ellie is a world renowned nutritionist and New York Times bestselling cookbook author, plus she’s host and executive producer of the Public Television cooking series Ellie’s Real Good Food, and host of Food Network’s hit show Healthy Appetite. On top of that she’s also a James Beard Foundation media award winner, and a regular contributor to the Washington Post–needless to say she’s a dominant presence in the food world! I’ve personally known Ellie for years, and I’ve watched her develop an honest, approachable brand, while remaining devoted to educating her fans on great food and good health–two things I hold in high regard.

Ellie and I have been diligently waiting for the right opportunity to work together and it fortunately came earlier this year when she reached out to me to photograph the images for Whole in One, her new cookbook that will be released in 2019. It will make Ellie’s seventh cookbook and my third, and for me the process has been unparalleled. Working with Ellie has truly been an honor. If you follow her work you know she is a consummate professional, who brings a deep passion and palpable energy to every project (and plate!) she takes on.

We recently wrapped an intensive shoot for the book in her New York City test kitchen and I couldn’t be more excited with what we produced. Along with a very strong, professional team we worked tirelessly, sometimes capturing up to 15 different recipes a day. We visited a local prop house where we scoured through a seemingly endless supply of textiles, ceramics, surfaces and backdrops until we found the perfect design aesthetic for the book.

With the help of our talented prop stylist Maeve Sheridan and skilled food stylist Suzanne Lenzer, we pored over each dish, careful to capture the most mouth watering shots, while maintaining a careful balance between our own creativity and the attainable nature of Ellie’s dishes that she’s come to be known for.

With Whole in One, Ellie focuses on delicious, healthy meals that can be made in a single pot, sheet pan or skillet, ensuring a good meal with limited clean up, that can be easily integrated into your dinnertime routine. Our creative challenge was to showcase both the convenience of these singular meals along with the simple, yet dynamic and thoughtful ingredients at play.

Whole in One is Ellie’s modern take on healthy cooking that’s intended to be approachable and inviting, and we worked hard to represent that visually in every shot. As a chef, dietitian and trusted voice in the world of healthy cooking people turn to Ellie for her expertise and I’m deeply fortunate she turned to me for mine.

Stay tuned for updates on the release of Whole in One, currently scheduled to publish Fall 2019.

*Photo of Ellie Krieger and Randi Baird above, plus all black and white production stills taken by Arletta Charter.