Blog Category: Drone Photography (Page 1)

Women Helping Women: Women-Owned Businesses We Lifted Up In 2021

As a woman-owned business, we’ve always made it a point to collaborate with and support other women-owned businesses. In 2021 we had the pleasure of working with several community-minded females to not only help market their business visually but to promote the mission behind their work. 

At Randi Baird Photography (RBP), we’re not just behind the scenes snapping photos for websites and advertisements, we’re having strategic conversations with our clients about the most effective way to tell their story from behind the lens, in a way that is most authentic and impactful to their business. They say content is king, and photography is just that, but collaborating and effective marketing of that content is queen. 

The queen bee is the mover and shaker; she gets things done, and we’ve been lucky to accomplish some great things alongside these fabulous female-owned businesses this year. 

BUG & RABBIT:  This lifestyle clothing brand was launched by friends and founders Emily Redmond and Kristin Loranger, who have been tethered to Martha’s Vineyard and Nantucket for generations. Like many of us, they fell in love with the islands for their breathtaking beaches, unparalleled beauty, rich New England history, and the memories made there with family and friends. They believe in sharing what brings you joy and spreading good where you can. Emily and Kristin have created designs that not only show love for these iconic destinations but share good by giving back. 

BUG&RABBIT pledges to donate a percentage of their annual profits to organizations that help to preserve and protect these beloved islands, as well as look for ways to support their local businesses and communities. B&R also pledges to source sustainable and responsibly made materials in an effort to be kinder to the environment. 

What we did: RBP helped develop a visual style to illustrate their Vineyard Line of clothing by complementing the apparel against the natural blue colors of our surrounding Edgartown waters. We organized a photo shoot with three models on a breezy sunny afternoon and hopped aboard Catboat Charters to capture R&B’s designs in an authentic Vineyard setting. Back on land, we selected two more backdrops that effectively evoke the nautical setting that originally inspired their clothing. Once back in the studio we developed a stylized “look” for R & B that will serve as a consistent visual theme throughout their marketing, to help further develop their brand. 

SylvieBags: I’ve known Sylvie Farrington, owner of Sylvie Bags, for the last 25 years, as a friend and a neighbor. We both started Island CoHousing, a collaborative living community on Martha’s Vineyard, with our families over 20 years ago. 

Sylvie designs gorgeous handbags, pillows, and other textiles from up-cycled rare barkcloth and fabrics from the 1930s to the 1960s, using a traditional sewing technique. The durable barkcloth is made from densely woven cotton fibers and makes for unique, sustainable products. Items are one-of-a-kind from authentic mid-century textiles and beautifully made with a high focus on detail. 

The best parts? Consumers can feel good about their purchase knowing SylvieBags are leather-free, animal-friendly, and vegan, and since they use existing vintage fabric they minimize the impact on Mother Earth. Another fabulous perk (that really speaks to the feminist in me) is that by buying a SylvieBags accessory you are helping preserve the ancient art of sewing passed down through generations and championing independent women sewing from home to balance work and family and earning fair compensation.

What we did: RBP scouted several photo locations for Sylvie, ultimately selecting those locations that would allow her bold and vibrant designs to make the most impact. We used the down-Island towns of Martha’s Vineyard including Oak Bluffs, Vineyard Haven, and Edgartown, and utilized their downtowns, restaurants, farm stands, shorelines, and gardens. By selecting a wide range of settings we helped tell the story of the versatility and wearability of Sylvie’s products, creating lifestyle photographs to both their timeless vintage elegance and modern contemporary design. 

Shored Up Digital: Led by Angela Prout and Marnely Murray Shored Up Digital provides small businesses on Martha’s Vineyard with digital marketing services including social media management, website design, and email marketing–to make sure brands’ digital presences are all ‘shored up.’ With an exceptional level of enthusiasm, dedication, and a collaborative approach, Shored Up Digital is an effective solution for Island clients that want to better connect with their audience online. Beyond digital marketing, Angela and Marnely strive to promote community among local businesses and actively work to promote Island businesses beyond our Vineyard waters. 

What we did: In the spring of 2020 RBP provided Shored Up Digital with photography for their publication the Martha’s Vineyard Dining Sourcebook the first-ever all-inclusive digital printed guide of all of the restaurants and dining destinations on Martha’s Vineyard. When COVID hit Angela and Marnely recognized the challenges it presented to our local businesses, especially restaurants, and in partnership with Sourcebook Productions they developed the book using innovative Flowcode technology.

I couldn’t be more pleased with the finished product and I’m honored to have my photography showcased within the pages of this book. This guide was a gift to our restaurant community, with no restaurant paying to be included, and as a local foodie and champion of food equity, I knew it was the right fit for my photography. Throughout the book, my photographs tell the story of the farms and fields that support our restaurants and contribute to the equitable food system on Martha’s Vineyard.

In addition to the Dining Sourcebook RBP recently partnered with Shored Up Digital to provide photography for six New England-based travel and lifestyle content creators including Shorelines Illustrated, Yankee Magazine, Kristy New EnglandAnnah Todd, Belle of the Ball, and One CrafDIY Girl. These fun and fabulous ladies visited the island to soak up all of the festivities during Christmas in Edgartown this month. 

Beyond shopping Main Street, decorating holiday wreaths, and sipping hot chocolate, Shored Up Digital wanted to ensure that the group had exposure to the rich agricultural roots of Martha’s Vineyard. They organized a private tour with Simon Athearn of Morning Glory Farm. As Simon shared the history of his family farm and the innovative and sustainable practices they pride themselves on, I captured the bloggers and influencers across different locations on the farm, providing valuable content for their audience to better understand the wide range of appeal Martha’s Vineyard has to offer. 

Martha’s Vineyard Oyster Fest: This year marked the inaugural Martha’s Vineyard Oyster Fest (MVOF) a mission-based festival that aims to drive long-term local, regional, and national awareness of Martha’s Vineyard and Massachusetts-farmed oyster and native fish profiles. A portion of the MVOF proceeds went to the Martha’s Vineyard Shell Recovery Partnership which reduces and recycles shell waste on the Island, provides a local source of the shell for shellfish restoration, and improves shellfish production, which in turn improves local water quality.

MVOF was originally scheduled for 2020 and like most things, was forced to cancel, so the anticipation was twice as exciting, and for good reason. The festival director Nevette Previd and I go way back, and she’s an absolute pro at producing Island events. I first started working with Nevette when we both worked to help organize the annual Living Local Festival, an event that allowed attendees to get up close and personal with community organizations committed to food equity and sustainability on Martha’s Vineyard. Additionally, we worked together on Nevette’s Farm. Field. Sea. popup culinary adventures, unique and intimate dinners that showed off the bounty of chef talent and local food. I’ve always loved Nevette’s approach to education and her dedication to promoting local food. 

What we did: For Oyster Fest RBP worked closely with Nevette to thoroughly understand her audience and marketing strategy, taking the time to grasp exactly how she intended to use our images to tell the story of the first festival and shape the narrative to promote future events. 

Over the course of the two-day festival, we documented talks, tastings, demos, and attendee interactions, on-site at the Martha’s Vineyard Museum and from above with the use of our drone. From way up high we photographed the fun aboard the historic Shenandoah tall ship (courtesy of the educational nonprofit FUEL) for a dockside event with East Boston Oysters. There we effectively photographed the energy of the event and the purveyors, with the intention of showcasing their products properly. Our final images recall the beauty of the picture-perfect Vineyard days, the reverence of the presenters and producers, and the salty and delicious moments that were savored along the way.

Reflecting on Summer, and Giving Thanks

It’s hard to believe it’s already October and we’re closing in on the end of the season. As we wind down here on Martha’s Vineyard, we reflect and give thanks.

The 2021 season proved to be different than we expected, but in the end, it was one of the most successful seasons in RBP history. Thanks to my clients, collaborators, and community for not only making it a lucrative one, but a most meaningful one.

To Our Resilient Brides and Grooms, You Deserve Everything.

With COVID forcing many of last year’s weddings to reschedule to 2021, our calendar was packed with even more nuptials. We admire our wedding clients who raised above the stress and hosted some of the most intimate and beautiful events we’ve witnessed.

Microweddings were all the rage, and what they lacked in size and scale they made up for in uniqueness and personalization. Smaller ceremonies meant a lot of extra time with us and the happy couple, while we explored the Island and they basked in that newlywed glow.

To those perseverant couples that were finally able to tie the knot in 2021, we admire your adaptability and commitment to the greatest gift of all, love. We felt even more connected to our couples this year and we wish them a lifetime of happiness! If you can pull off a COVID wedding you’re destined to overcome more of life’s challenges together!

We’re Already Saving The Dates for More Weddings in 2022 and 2023

With so many weddings rescheduled we’re booking further in advance than ever before. This season we met dozens of new couples through engagement photoshoots and secret proposal portraits and we can’t wait to see them in front of our lens again on the big day.

We’re booking up but we always appreciate referrals from our clients!

Family Portraits We’re Even More Fun

There was something about the family dynamics this season that made our family portrait sessions even more special. Perhaps it was the deeper bonds families have been able to form over the last year in a half together. Maybe it was a deeper appreciation of their time on Martha’s Vineyard, but whatever it was, it was in the air and we were soaking it up.

There was so much authenticity, movement, laughter, and love. It was pure joy to witness families being completely present and in tune with one another, it’s a simply magical perk of our job.

Collaborations Within Our Community Filled Our Souls this Season

On Martha’s Vineyard it always goes back to community, and some of our favorite projects of the season were those that allowed us to collaborate with our neighbors and friends and give back to the Island that has given us so much.

Below, Lucy Morrison, of the Coalition to Create the MV Housing Bank, posed for our story in Martha’s Vineyard Magazine. The Coalition’s goal is to create a housing bank supported by a reliable funding stream that allows for the construction of more affordable housing units for more Island residents. The lack of affordable housing continues to be one of the Island’s most pressing issues and we encourage you to learn more about this important initiative and what you can do to help.

Below is one of my shots that was featured in Bluedot Living, a new magazine published by the Martha’s Vineyard Times, and the first sustainable living magazine on Martha’s Vineyard. As the challenges of climate change continue to confront us at a rapid pace, and the vulnerability of our Island home increases. Bluedot Living presents impactful editorial and strategic solutions on the issues we face, and I am proud to contribute to this important project.

The first annual Martha’s Vineyard Oyster Fest set sail earlier this month and we were thrilled to capture this inaugural event. Originally slated for spring of 2020 but forced to reschedule due to COVID, this highly anticipated event featured thousands of oysters, a whole lot of wine, and education on the innovative work of our local oyster farmers and the incredible environmental contributions of those beloved bivalves.

Be sure to stay tuned for next year’s event!

Other delicious Martha’s Vineyard collaborations this season included photographing Yommi popsicles and Goldie’s Rotisserie, two companies committed to smart and thoughtful food.

Yommi makes superfood-infused frozen delights that taste as good as they look, and are made with ingredients our bodies love, like blueberry, honey, turmeric, cardamom, and ginger. They’re sold weekly at the West Tisbury Farmer’s Market and their freezers can be found in a variety of Island businesses including Morning Glory Farm and Cronig’s Healthy Additions.

Goldie’s Rotisserie is another forward-thinking food purveyor we had the pleasure of photographing this season. Goldie’s serves fresh hot chicken, crispy rotisserie veggies, griddled sandwiches, killer hot dogs, salads, and desserts from their iconic food truck that has become wildly popular since they launched earlier this year.

We’d Be Remiss If We Failed to Mention Our Favorite Shoot of the Season!

We genuinely love spending time with our clients, and one of our most memorable shoots was with a young woman who wanted to gift herself a portrait session. As a twin this year marked the first birthday she would spend without her sister by her side and she wanted to commemorate her independence with a fun, flirty lifestyle shoot around Martha’s Vineyard. Her energy was palpable, her smile was bright (as seen above) and we loved her zest for life and contagious exuberance!

It was a good reminder that every day is a special occasion and a photo session is always a good idea, no matter what milestone you are celebrating.

So send us a message if you’d like to get in front of our camera soon, and remember holidays are fast approaching! Portrait sessions make for great holiday cards and gifts, and we’d love to see you.

Martha’s Vineyard Dining Sourcebook

The latest publication to feature our photography is the Martha’s Vineyard Dining Sourcebook. This project marks the first-ever all-inclusive digital printed guide of all of the restaurants and dining destinations on Martha’s Vineyard. I couldn’t be more pleased with the finished product and I’m honored to have my photography showcased within the pages of this book. This guide was a gift to our restaurant community, with no restaurant paying to be included, and as a local foodie and champion of food equity, I knew it was the right fit for my photography.

Earlier this year I was presented with this woman-led project, which was a partnership with local digital marketing agency Shored Up Digital and Sourcebook Productions, a group that connects offline brands to the online world using next-generation QR code technology. Through innovative Flowcode technology, the Sourcebook gives users real-time information on all things dining in a virtually contactless way by offering up-to-date information straight from the digital destinations of our local restaurants.

As someone who has worked in editorial photography for decades, I knew that by providing my photography I was trusting the design team with their treatment within the book and this premium product did not disappoint. From the quality of the printing to the expertly curated palette pulled from the colors of my images, and the natural backdrops of Martha’s Vineyard, the Dining Sourcebook is a true work of art.

Woven throughout the pages of our beloved eateries the photos tell the story of the Island’s culinary scene and its abundant natural resources. There are pictures of the ample produce and striking farmland that many of our restaurant’s source from, and captivating scenes from the surrounding sea that yield so much fresh seafood straight to our plates.

I have always been passionate about environmental and food-related issues and the photos I selected for the book represent just that. I am a dedicated backyard grower and a strict believer that our health is linked to the sustainability of our land and the food that is grown within it. How lucky are we to now have a publication that encompasses all of our dining options while giving homage to the natural spaces that make it happen? 

Not only is the book beautiful, but it also provides tremendous utility to our Island diners, support to our restaurants and culinary outposts, and gives recognition to Island Grown Initiative and the Island Food Pantry, two organizations near and dear to my heart. 

The Martha’s Vineyard Dining Sourcebook was a true labor of love and a testament to the resounding spirit of Martha’s Vineyard and our resilient restaurateurs, shopkeepers, and food purveyors. Complimentary copies of the book are available at the Martha’s Vineyard Chamber of Commerce and a digital version of the guide can be accessed at MVY.com/diningsourcebook.

We hope you think it’s as delicious as we do.

2020: The Year of the Fearless Female

This year has presented a tremendous amount of challenges, but it has also created a number of opportunities, especially for those with enterprising spirits. From where we’re sitting we’ve noticed a majority of them have been females.

This year has been a historic one for women. It marked the 100th anniversary of the passage of the 19th Amendment, guaranteeing and protecting women’s constitutional right to vote. We saw our first female vice-president-elect in Senator Kamala Harris, AND for the first time in US history, the president-elect has chosen an all-female senior communication team for the White House press staff. It’s some seriously exciting stuff.

Despite the challenges of 2020, the incredible work and adaptability of fellow fearless females has been inspirational and motivational. At Randi Baird Photography everyone from our bookkeeper to our marketing director, and many of our assistants over the last 20 years have been female, and it’s a tremendous point of pride for us. We work hard to continuously cultivate a supportive network of women to not only advance our business but to empower those that help us do it.

This year we’ve had the opportunity to work with several female-owned businesses that have flourished despite the pandemic. Women that have not been deterred by the challenges, but have risen to them. We’ve worked with ladies that have created new and exciting ventures, or have chosen to adapt and pivot their existing business model to better serve their customers during COVID. 

Here we’re showcasing a handful of those female-owned businesses we’ve had the opportunity to partner with this season.

Martha’s Vineyard Made: This new eCommerce destination was created by Rachel Baumrin of Austin Designs and is intended to be a one-stop-shop for users to purchase unique gifts and curated gift boxes made by Martha’s Vineyard creators and artisans. A concept years in the making, Martha’s Vineyard Made finally came to fruition earlier this fall. Due to the pandemic, local artisan’s markets were canceled, and opportunities for our talented friends and neighbors to sell their wares disappeared. 

As an artisan herself, Rachel knew the toll COVID would take on her colleagues, and took it upon herself to get Martha’s Vineyard Made up and running. Randi Baird Photography was hired to provide lifestyle and product images for the website, and we are honored to help display our Island’s beautiful locally made products. We know great photography is crucial to generating online sales and we’re proud to help further support the efforts of our local makers and creators. 

East Sound Lane: Another local maker, Allie Bernstein McElligott, launched East Sound Lane this year, where she handcrafts natural skincare products on-Island. Allie first came to Randi Baird Photography as a wedding client. We photographed her wedding as well as her father and step-mom. When she launched East Sound Lane she contacted RBP to help with her product photography, and we were honored; nothing makes us happier than returning clients, it’s the ultimate compliment of our work. We were thrilled to hear about her new endeavor, and her minimal, plant-based approach to her ingredients, most of which are grown in her family’s garden, pesticide-free. 

Allie grew up spending summers on the Vineyard at her grandparents house, and inherited a passion for plants, flowers and simple skincare from her mother and grandmother. After a career as a newsroom producer, she decided to quit her job and go to culinary school. During that time, instead of cooking food, she adapted the physics and chemistry of cooking and baking to make her own skincare products.  After a few years as a chef, she decided to follow her passion for skincare and go to esthetician school. Once COVID hit her path was clear, and East Sound Lane was born. 

Martha’s Vineyard Escapes: For brides and grooms that wanted to get married in 2020, COVID obviously presented a number of challenges. Instead of rescheduling to 2021, and risking more unforeseen limitations, some couples decided to tie the knot anyway.  Many of them enlisted the help of Martha’s Vineyard Escapes, owned by the dynamic duo of Carol Bliss Furr and Donna Wilmarth. 

This year RBP worked with Carol, who has an innate talent for planning, organizing, and execution, plus years of managerial and leadership positions in business. When COVID hit Carol’s proven resourcefulness and versatility allowed her to continue to produce fabulous events that were still meaningful and especially unique. 

In one of our most memorable weddings of the summer, Carol pulled off a wedding for Trent and Rhonda with 225 (virtual!) guests at Inkwell Beach in Oak Bluffs. We spent hours traveling to iconic locations with this genuine couple, celebrating their love all across Martha’s Vineyard. There might have been less fanfare and far fewer in-person spectators than usual, but there was still so much love and even more intimacy. Thanks to Carol’s core values and exquisite style we were able to share some slightly revised (but still very much magical!) affairs for her clients.

Donnelly and Company: Expanding a business in a new market is tough stuff, made even more complicated by a pandemic. But it didn’t deter Pauline Donnelly, a longtime Boston based real estate agent, from bringing her company to Martha’s Vineyard. Pauline is another fearless female we have had the pleasure of working with over the last several months and we respect her tenacity and extreme professionalism.

Like Randi Baird Photography, Pauline is all about creating a meaningful impact in her work and maintaining a positive culture. We provided headshots and architectural photography for Donnelly and Company and look forward to continuing our work with Pauline and her staff as she flourishes on-Island.

 

Alice Williams Interiors: Alice Williams makes it her mission to create beautiful living environments that fit and reflect each client, their style, and their home. She approaches each project as a full collaboration with her client’s tastes, needs, and resources while adding her personal touches and her discerning professional eye that her clients have come to trust her for. 

We can attest first hand to her collaborative approach. We first met Alice on an architectural photography shoot where we were hired to capture a historic Squibnocket Ridge oceanside home, aerial shots from the outside as well as the entire inside of the home, which had just completed a total interior renovation. Alice brought a carload of props to carefully style and consider each shot, and he worked seamlessly together as a true collaboration.

As Alice says “I believe interiors should be sensitive to the architecture of the house and its surrounding environment, while simultaneously being an expression of its inhabitant’s styles”  and we couldn’t agree more.

We look forward to working alongside these enterprising females in 2021 and remain hopeful for the new year. As 2020 comes to a close, remember to embrace new opportunities and remain grateful for this year’s silver linings.

Buildings speak for themselves, and with architectural photography we listen

From total new builds to renovations, additions, deep energy retrofits, and a whole host of other construction projects, our commercial spaces and residential homes on Martha’s Vineyard are in a constant state of flux. As architectural photographers we are often enlisted at the completion of these designs, and for good reason–to help capture an impressive new space that has been carefully considered, respectfully constructed and thoughtfully designed. 

Have you ever picked up a real estate guidebook to browse images of beautiful homes while imagining yourself inside their aspirational spaces? Architecture photography allows people to obtain a visual understanding of buildings they may never get the opportunity to visit, creating a valuable resource that allows us to expand people’s knowledge and understanding of places unknown.

For our clients, including local builders, architects, interior designers, real estate and construction companies, our photography provides valuable documentation of some of their most prized and often most complex work. When you think about the endless hours that go into a building project isn’t it only right to honor that commitment by showcasing it as accurately and professionally as possible? That’s where we come in. Our photography enables our clients to better educate and entice their perspective clients, and we present their work in the most beautiful way they can. 

Essentially, beyond the basics of building and construction, architecture is a thoughtful process of design and function. More than the structure itself, it represent its time and place and inhabitants. That’s why when we approach an architectural photography project we are looking to highlight the beauty of the building, but also its purpose, its uniqueness, its essence.

There’s a lot to consider and in order to capture all of these elements we begin by documenting the spatial design and architectural details of a place. Next, we focus on the unique features, additions, and customized design elements that make the space come alive. When we initially take on a project we consult with our client and scout the location with them, so they can point out those distinctive characteristics that set the building apart. By facilitating this type of collaboration from the beginning, we can develop a strategic approach for the rest of our work. This ensures that our final images most accurately reflect the space, its character, and our client’s intentions. 

Its no surprise that potential buyers and clients are often drawn to properties by images, and the accurate, attractive photographs we provide can be very valuable to our clients. Using composition, angles, images and other photography fundamentals, we illustrate the exceptional characteristics that best represent the space, resulting in dynamic images. We assess how all of the the elements fit together by adding and removing props and accents as needed, for example fruit and flowers might enhance a kitchen, while books and glasses could help define a reading area.

As always, using the right tools in our toolkit for is critical, and the lenses we use for architectural photography allow us to depict any interior or exterior with a wide eyed perspective–without distortion or converging lines. With the help of our professional lenses we can precisely capture the area, and effectively shoot smaller spaces like bathrooms and closets.

One tool we can’t directly control is the natural light, but we can thoughtfully consider it, as we always do. When we scout a location for our architecture photography we are able to note the angle of the sun and how it lights up a room. The space’s potential for  natural light allows us to determine the best time of day to photograph what room and when. 

Mother Nature can also present us with weather challenges and seasonal factors that can affect our architecture photography too. For interior shots we can shoot year round, and winter is a particularly great time on the Cape and Islands. Many second home owners and rental clients have left or moved out of the space for the time being. Without the leaves on the trees there is more natural light streaming in, and when snow is present it creates a beautiful glowing effect that can be reflected into a space. 

As for capturing exteriors, late spring, summer and fall are good times of year, as you want to consider the state of the landscaping and how you want it showcased. Fortunately our drone can capture exterior shots of our architecture projects all year–it’s especially great for expressing the nearby physical features of a property. By capturing the building’s natural habitat, like a wooded area or nearby coastline, or proximity to a neighboring structure, a broader context of the property can be shared. With a bird’s eye view a whole new perspective is gained and the location is further revealed. 

All of our efforts, considerations, tools, and techniques are what allow us to bring static spaces and places to life through our architectural photography. We’ve been lucky enough to work with Building Shelter, Martha’s Vineyard Construction Company, LDa Architecture + Interiors, Island Housing Trust, Tracker Home Decor, LandVest, The Winnetu Hotel and Resort and Concept Building this year and we’ve captured some truly incredible spaces on Martha’s Vineyard and in America. We do our best to represent the dedication that has gone into the construction of the building, and the talent and craftsmanship of our clients, and as always, art and design remain at the center.